Companies and non-profits everywhere are looking strategically at their operations to make tough decisions concerning the future. There are visible challenges as economies open after being closed down during the COVID-19 crisis. But the reality is that businesses can survive, even thrive, in down times. And many of the successful ones will choose to strategically invest in digital marketing,
From our experience in two major crashes (the 2000 dotcom crash and the 2008 so-called Great Recession), the best time to double-down is when others are not. As Warren Buffet once famously stated – “Be fearful when others are greedy, and greedy when others are fearful.”
With more people working from home, consumers are relying on the Internet more than ever. In fact, even during a quarantine, people rely on Google search to look for services and products. This means businesses will still require digital marketing to keep up with the demand.
An article by the Forbes Agency Council summarized the situation by stating “People are learning that shopping in a physical store isn’t always necessary. In fact, a ‘fingertip society’ is emerging, and almost anything is just a click away. This disruption is making companies realize that if they are not findable on the web, they will have a hard time getting in front of the modern consumer. We are entering an era in which the importance of online traffic is more significant than foot traffic for most businesses.”
These continue to be times for physical distancing, while not forgetting about digital marketing.
That is exactly why R5 Communications is expanding our offerings of digital marketing services – web site development, PPC advertising, Search Engine Optimization, Social Media, and video production services – to help organizations get started or accelerate their strategies to reach customers and grow their businesses. These are exceptional services, delivered by an experienced team of digital marketing professionals. We are committed to offering the most competitive prices to help our customers achieve excellent returns on their marketing investments. Contact us today for a complimentary consultation so we can develop a strategy together.
Eventually, COVID-19 will end, and things will normalize. The U.S. may have a few weeks left to ride out before the Coronavirus is no longer a threat. Once life returns to normal, the need for law firms, doctors, home services, and many other businesses will fully resume. Others like restaurants will have to adapt to more online orders via website or food delivery apps