The COVID-19 outbreak forced people the world over to stay home. This reality made all kinds of businesses realize their websites just became 10 times more important. Upgrading your business’s digital presence is more vital than ever. Part of that effort should include a solid Pay Per Click (PPC) strategy, which will put your products and services on page one of search results, at just the moment your customers are looking for what you have to offer.
Customer behavior changed instantly when stay-at-home orders went into effect. It is likely that trend will continue in the post COVID-19 economy. An article in Forbes noted there are opportunities for organizations that get started with PPC campaigns and make them more efficient. “As many companies have to cut their online advertising, you could profit from cheaper CPC and better click-through rates (CTR). Better CTR mean that you’ll likely have a higher quality score and lower CPC in the long-term.”
A sound PPC campaign improves your online presence and increases the chance of targeting the right customers at the right time. The PPC services at R5 Communications make it possible for businesses to compete online by placing their websites higher in search results on Google, where more than 90% of consumers search before making a buying decision. We help your website rank higher, beat your competition, and drive more sales.
Our PPC Strategy Development Process
Our PPC services are offered in 5 different packages to fit the needs and budgets of all businesses. They are based on monthly pricing with a one time on-boarding fee. Packages with higher pricing will include more activities. But all our packages include dedicated client support and full transparency into the work being performed. Here is the process we utilize:
- Site assessment and intake: We audit your website, online presence of the business, and gather information about your target audience and goals.
- Keyword research and ad groups: We will do comprehensive keyword research, ad group creation and bid management for your campaign. In addition, we prioritize keywords based on your input.
- Creating compelling ads: Based on keyword research, our team of PPC Advertising strategists will create relevant ads targeting the keywords that are present in tightly themed ad groups. Ads can be customized to showcase business locations, contact information, service price, and more.
- Automated reports: Weekly and Monthly PPC performance reports are sent automatically to keep you informed about the results we have achieved.
One recent client saw traffic to their web site from Google AdWords increase 200 percent by utilizing R5 Communications PPC services. Contact us today for a complimentary audit and to discuss how we can help your business with a solid PPC strategy.