About Us

We are a content marketing and public relations business that specializes in delivering clear, concise and compelling messages. We help entrepreneurs, professionals, small to medium sized businesses, corporations, and non-profit organizations. Our core belief is that the first step to engaging with current and prospective customers is creating effective content that supports your core organizational strengths. Then we will create a solid online presence for you to reach your target market and target audience effectively.

R5 Communications is different from the other companies because we actually listen to our clients AND their customers. There is no cookie-cutter or one-size fits all approach to creating content that is relevant to your company and your customers. We will represent your brand and your name in everything we do. So we will do our utmost to understand what you do best and why your organization excels. We understand how much your business means to you. So, consider us as a part of your team; working hard to make your business successful.

Our Philosophy

We specialize in taking a holistic approach to the communications strategy for your organization. The first step is creating key messages that project the essence of what current and prospective customers need to hear about your company or organization. Next we create compelling content around those key messages using all appropriate formats: Written, Audio, Pictures or Graphics, Video. Then we make sure your company has the correct channels to reach your target audiences. That is why we also provide Web Design, Website Audits, SEO or Search Engine Optimization, Local Marketing, Social Media Marketing, Pay per Click Marketing, Public Relations, Media Relations, Video Production, Writing Services and Online Reputation Management.

Our Methodology

Our methodology is also our guiding philosophy. We use the following methodology in everything we do:

Assess – Plan – Implement – Report – Measure – Improve.

Whether the project is a multi-year digital marketing effort, preparing a detailed article for a trade publication, producing a video to showcase a new product launch, developing a marketing plan for a new business segment or a quick image banner for your website, we take into consideration the market you need to reach. We want all our efforts to benefit your brand and your business. That’s why we always start by assessing exactly what you need and what results you expect to get from it. We do this via in-depth consultation and research.

We analyze the market to fully understand opportunities and the competition. This folds into the planning phase where we strategically create the messages and means to execute them. With your continuous input we will propose the best solution to your online marketing challenges. With your approval, we launch the plan and monitor its progress. This involves relentless execution to deliver success and create excellence. We adjust it according to the results we measure to ensure we deliver continuous improvement. We are not satisfied until you are fully satisfied.

Our Dashboard System

You will have direct access to information about your program anytime you need it. Unlike freelancers and some others who practice internet marketing in St. Louis, we provide our clients access to progress reports and performance metrics. We use a reporting dashboard where you can find all the data about your campaign. Our reporting system ensures everything is in place and that all goals are accomplished on time.


Sheldon Ripson

Owner, R5 Communications

Strategy, Communications, Consulting

MBA, Olin Business School (2013)

Washington University in St. Louis

Sheldon Ripson founded and operates R5 Communications which provides strategy development, integrated communication, crisis management, content creation and consulting services to businesses in a wide variety of industries. Notable clients include Husky Corporation (oil & gas equipment manufacturing), Roeslein Alternative Energy (agriculture and energy), Flower and Fendler Homes (construction), Cutter & Company (financial services), TDK Technologies (information technology), and Gateway to Innovation (non-profit).

Prior to starting R5 Communications, Sheldon led numerous successful strategic planning and branding initiatives for major broadcast firms. In the Midwest markets of St. Louis, Indianapolis, Madison and Peoria, Sheldon executed research-based strategic plans to revitalize the quality, customer appeal and ratings at network affiliated television stations. Sheldon's teams delivered content that resulted in local and state laws being changed, received numerous honors including regional Emmy awards, earned high ratings and led to increased revenue. Indianapolis results are representative:

  • Late news moved from fourth place to second place within 12 months
  • Increased ratings 60-80 percent in key selling demographics
  • Regional Emmy award

Sheldon holds an MBA from Washington University in St. Louis, where he graduated in the top 20 percent of Executive MBA Class 39 in 2013 and was voted ‘Most Inspirational’ by his classmate peers. A central component of the program focused on business strategy in the global economy, with emphasis on key learnings immediately applicable to facilitate business value creation for the senior level executives participating in the program.

An accomplished journalist, Sheldon was a reporter, news anchor, and executive in seven Midwest cities. He interviewed and reported on a wide variety of people including presidential candidates, Nobel Peace prize winners, Fortune 500 CEOs, labor union presidents and entrepreneurs. He received his undergraduate degree at the Drake University School of Journalism and Mass Communication, where he was named Alumnus of the Year in 2006.

Contact Us Today!

We welcome the chance to help your organization connect with customers. Call or send us an e-mail!